How to increase downloads/exposure for my iOS games?

Increasing downloads and exposure for iOS games can be a challenge, but it's not impossible. First, it's about creating a quality game that stands out in the crowded App Store. Secondly, it's about marketing your game well, utilizing app store optimization techniques to improve visibility. Social media promotion and influencer collaborations can also help to boost exposure. Lastly, offering promotions or free trials can encourage more downloads.